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Casey Western
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Setting up my MacBook from Scratch

November 19, 2020July 26, 2020

I bit the bullet and reformatted my MacBook Pro over the weekend. My motivation for doing this was to start from scratch to figure out what apps I need. I’m documenting the process I followed here. This guide is a work-in-progress. Backing Up My Files I wanted to keep it simple and work on organizing …

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Books Every Developer Should Read

November 19, 2020July 26, 2020

This is a collection of books recommended in the comments of John Linquist’s tweet, where he posed the question, “Which book do you think every developer should read?” Non-Fiction 7 Habits of Highly Effective People 14 Habits of Highly Productive Developers 97 Things Every Programmer Should Know: Collective Wisdom from the Experts A Discipline for …

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Don’t Market to Everyone. Do This Instead.

November 19, 2020June 15, 2018

You’re ready to put more effort into marketing your business. You have a great logo, brand, and website. So you think, “I’ll create an ad!” But no one responds. You don’t make more sales or drive traffic to your site. This is because you haven’t found your ideal client. There is a popular quote in marketing …

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How to Crush It with Local SEO

November 19, 2020May 19, 2018

How does your business compare with other local businesses online? Maybe you’ve gone to Google to search for your business and find your website way down the list. You better believe that your competitors are already doing this and the competition is fierce. This is why it is important that you implement a local SEO …

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How to Build an Audience From Scratch

November 19, 2020May 9, 2018

It can feel super deflating starting a website, blog, or podcast that no one cares about. You put in hours writing content, recording video, and sharing on social media. You have an awesome idea, service, or product to share with the world, but it feels like you can’t grow an audience. Raise your hand if …

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