It can feel super deflating starting a website, blog, or podcast that no one cares about.
You put in hours writing content, recording video, and sharing on social media. You have an awesome idea, service, or product to share with the world, but it feels like you can’t grow an audience.
Raise your hand if you’ve ever seen the movie Field of Dreams. In the movie, Kevin Costner hears a voice whisper, “If you build it, he will come.”. Here’s the clip for your viewing pleasure: https://www.youtube.com/watch?v=5Ay5GqJwHF8
Creepy, I know..
But, this strategy doesn’t work. If you build it first, they won’t come.
Especially when you are starting out.
But what if you had a roadmap to help build an audience of raving fans? (FYI.. This takes work!) Start with these two things:
Build an Email List
Your number one priority should be building your email list.
You need an email list more than you need a website.
If you have an audience on Facebook, that’s awesome! But let’s say Facebook shuts down one day or decides to take away business pages. If your audience was only on Facebook, you wouldn’t have an audience anymore, and in turn, no clients or business!
Having an email list gives you a direct connection to your audience that no one can take away from you. (Pro Tip: You can sign up for a free MailChimp account and start building your list).
Once you build your list, you can share value, drive traffic to your website and build an audience.
Do you need ideas? Check out this article on how Bryan Harris started an email list from scratch!
Have you ever had a question and began searching Google, Facebook, or sought advice from a friend?
There are tons of people online seeking answers or advice.
Find your online community related to your service, product, or interest. Then, begin answering questions, sharing your knowledge, and engaging in conversation.
The more you provide value to them, the more they respect you as an authority in your area. Also, be genuine about it and don’t ask for anything in return. You’d be surprised how many people mention your name in the future or reach out to you later on.
Gary Vaynerchuk calls this Giving Without Expectation (Contains some language)
Here’s an example:
My wife and I have a wedding photography business, The Westerns Photography. We are often asked, “What are the best wedding venues in the Winchester area?”.
To help, we created a Winchester Wedding Venue Guide and gave it to our email list for FREE. We provided value and solved a common problem for our audience.
- Create an email list, ask people to join, and continue providing value to them as often as you can.
- Find two or three groups online where you can provide value and begin helping. (No Spamming)